PhoneOnline
Method of contact
Method of contact

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Landline	725	195	62	162	166	71	69	195	62	162	166	71	69
	24.4%	21.4%	20.2%	32.3%	21.0%	27.4%	35.2%	21.4%	20.2%	32.3%	21.0%	27.4%	35.2%
Mobile phonecall	271	54	21	20	138	15	23	54	21	20	138	15	23
	9.1%	5.9%	6.8%	4.0%	17.4%	5.8%	11.7%	5.9%	6.8%	4.0%	17.4%	5.8%	11.7%
Online	1973	664	224	320	488	173	104	664	224	320	488	173	104
	66.5%	72.7%	73.0%	63.7%	61.6%	66.8%	53.1%	72.7%	73.0%	63.7%	61.6%	66.8%	53.1%

Voting_Intention
Voting intention May 2016
If there was a general election held tomorrow, which party would you vote for? Or would you not vote at all

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Conservative	726	267	64	139	179	46	31	267	64	139	179	46	31
	24.5%	29.2%	20.8%	27.7%	22.6%	17.8%	15.8%	29.2%	20.8%	27.7%	22.6%	17.8%	15.8%
Labour	756	175	116	118	258	35	54	175	116	118	258	35	54
	25.5%	19.2%	37.8%	23.5%	32.6%	13.5%	27.6%	19.2%	37.8%	23.5%	32.6%	13.5%	27.6%
Liberal Democrat	160	63	11	18	42	14	12	63	11	18	42	14	12
	5.4%	6.9%	3.6%	3.6%	5.3%	5.4%	6.1%	6.9%	3.6%	3.6%	5.3%	5.4%	6.1%
UKIP	386	141	23	84	101	7	30	141	23	84	101	7	30
	13.0%	15.4%	7.5%	16.7%	12.8%	2.7%	15.3%	15.4%	7.5%	16.7%	12.8%	2.7%	15.3%
SNP	125	0	0	0	0	119	6	0	0	0	0	119	6
	4.2%	0.0%	0.0%	0.0%	0.0%	45.9%	3.1%	0.0%	0.0%	0.0%	0.0%	45.9%	3.1%
Plaid Cymru	31	4	1	3	11	4	8	4	1	3	11	4	8
	1.0%	0.4%	0.3%	0.6%	1.4%	1.5%	4.1%	0.4%	0.3%	0.6%	1.4%	1.5%	4.1%
Some other party	154	59	17	20	38	8	12	59	17	20	38	8	12
	5.2%	6.5%	5.5%	4.0%	4.8%	3.1%	6.1%	6.5%	5.5%	4.0%	4.8%	3.1%	6.1%
Would not vote	358	115	35	61	98	15	34	115	35	61	98	15	34
	12.1%	12.6%	11.4%	12.2%	12.4%	5.8%	17.3%	12.6%	11.4%	12.2%	12.4%	5.8%	17.3%
Don't know/refused	273	89	40	59	65	11	9	89	40	59	65	11	9
	9.2%	9.7%	13.0%	11.8%	8.2%	4.2%	4.6%	9.7%	13.0%	11.8%	8.2%	4.2%	4.6%

EUREF_Int
EU referendum preference
As you may know the United Kingdom will have a referendum on its membership of the European Union on the 23rd of June this year. How will you vote on the question - Should the United Kingdom remain a member of the European Union or leave the European Union?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Remain a member of the European Union	1100	309	138	164	288	129	72	309	138	164	288	129	72
	37.0%	33.8%	45.0%	32.7%	36.4%	49.8%	36.7%	33.8%	45.0%	32.7%	36.4%	49.8%	36.7%
Leave the European Union	1228	383	107	237	340	80	81	383	107	237	340	80	81
	41.4%	41.9%	34.9%	47.2%	42.9%	30.9%	41.3%	41.9%	34.9%	47.2%	42.9%	30.9%	41.3%
Undecided	528	184	51	81	133	45	34	184	51	81	133	45	34
	17.8%	20.2%	16.6%	16.1%	16.8%	17.4%	17.3%	20.2%	16.6%	16.1%	16.8%	17.4%	17.3%
Would not vote	113	37	11	20	31	5	9	37	11	20	31	5	9
	3.8%	4.1%	3.6%	4.0%	3.9%	1.9%	4.6%	4.1%	3.6%	4.0%	3.9%	1.9%	4.6%

EUREF_SQUEEZE
EU referendum preference
Which way would you be most inclined to vote?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Remain a member of the European Union	135	52	9	20	37	10	7	52	9	20	37	10	7
	4.5%	5.7%	2.9%	4.0%	4.7%	3.9%	3.6%	5.7%	2.9%	4.0%	4.7%	3.9%	3.6%
Leave the European Union	120	41	7	21	32	8	11	41	7	21	32	8	11
	4.0%	4.5%	2.3%	4.2%	4.0%	3.1%	5.6%	4.5%	2.3%	4.2%	4.0%	3.1%	5.6%
Undecided	267	90	34	38	62	27	16	90	34	38	62	27	16
	9.0%	9.9%	11.1%	7.6%	7.8%	10.4%	8.2%	9.9%	11.1%	7.6%	7.8%	10.4%	8.2%
Would not vote	6	1	1	2	2	0	0	1	1	2	2	0	0
	0.2%	0.1%	0.3%	0.4%	0.3%	0.0%	0.0%	0.1%	0.3%	0.4%	0.3%	0.0%	0.0%

EUREF_likely
Likelihood of voting
And on a scale of zero to ten, where zero means certain NOT to vote and ten means absolutely certain to vote, how likely are you to vote in the EU referendum?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
0 - Certain not to vote	131	42	14	20	40	6	9	42	14	20	40	6	9
	4.4%	4.6%	4.6%	4.0%	5.1%	2.3%	4.6%	4.6%	4.6%	4.0%	5.1%	2.3%	4.6%
1	12	4	1	4	3	0	0	4	1	4	3	0	0
	0.4%	0.4%	0.3%	0.8%	0.4%	0.0%	0.0%	0.4%	0.3%	0.8%	0.4%	0.0%	0.0%
2	27	8	3	1	10	4	1	8	3	1	10	4	1
	0.9%	0.9%	1.0%	0.2%	1.3%	1.5%	0.5%	0.9%	1.0%	0.2%	1.3%	1.5%	0.5%
3	26	7	6	5	6	1	1	7	6	5	6	1	1
	0.9%	0.8%	2.0%	1.0%	0.8%	0.4%	0.5%	0.8%	2.0%	1.0%	0.8%	0.4%	0.5%
4	27	7	3	4	13	0	0	7	3	4	13	0	0
	0.9%	0.8%	1.0%	0.8%	1.6%	0.0%	0.0%	0.8%	1.0%	0.8%	1.6%	0.0%	0.0%
5	177	56	22	20	54	9	16	56	22	20	54	9	16
	6.0%	6.1%	7.2%	4.0%	6.8%	3.5%	8.2%	6.1%	7.2%	4.0%	6.8%	3.5%	8.2%
6	73	15	9	13	20	9	7	15	9	13	20	9	7
	2.5%	1.6%	2.9%	2.6%	2.5%	3.5%	3.6%	1.6%	2.9%	2.6%	2.5%	3.5%	3.6%
7	155	39	21	28	50	11	6	39	21	28	50	11	6
	5.2%	4.3%	6.8%	5.6%	6.3%	4.2%	3.1%	4.3%	6.8%	5.6%	6.3%	4.2%	3.1%
8	204	71	18	33	62	9	11	71	18	33	62	9	11
	6.9%	7.8%	5.9%	6.6%	7.8%	3.5%	5.6%	7.8%	5.9%	6.6%	7.8%	3.5%	5.6%
9	202	72	14	30	61	17	8	72	14	30	61	17	8
	6.8%	7.9%	4.6%	6.0%	7.7%	6.6%	4.1%	7.9%	4.6%	6.0%	7.7%	6.6%	4.1%
10 - Absolutely certain to vote	1935	592	196	344	473	193	137	592	196	344	473	193	137
	65.2%	64.8%	63.8%	68.5%	59.7%	74.5%	69.9%	64.8%	63.8%	68.5%	59.7%	74.5%	69.9%

Optimism
State of the world
All things considered, do you think the world is getting better or worse, or neither?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Getting worse	1815	566	158	317	483	162	129	566	158	317	483	162	129
	61.1%	62.0%	51.5%	63.1%	61.0%	62.5%	65.8%	62.0%	51.5%	63.1%	61.0%	62.5%	65.8%
Getting better	225	64	30	36	57	23	15	64	30	36	57	23	15
	7.6%	7.0%	9.8%	7.2%	7.2%	8.9%	7.7%	7.0%	9.8%	7.2%	7.2%	8.9%	7.7%
Neither	779	238	102	119	213	60	47	238	102	119	213	60	47
	26.2%	26.1%	33.2%	23.7%	26.9%	23.2%	24.0%	26.1%	33.2%	23.7%	26.9%	23.2%	24.0%
Don't know	150	45	17	30	39	14	5	45	17	30	39	14	5
	5.1%	4.9%	5.5%	6.0%	4.9%	5.4%	2.6%	4.9%	5.5%	6.0%	4.9%	5.4%	2.6%

Immigration
Immigration view
And on balance, do you think the level of immigration into Britain over the last ten years has been mostly good or mostly bad for the country, or both good and bad?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Mostly good	370	108	64	57	75	40	26	108	64	57	75	40	26
	12.5%	11.8%	20.8%	11.4%	9.5%	15.4%	13.3%	11.8%	20.8%	11.4%	9.5%	15.4%	13.3%
Mostly bad	1254	382	100	237	352	101	82	382	100	237	352	101	82
	42.2%	41.8%	32.6%	47.2%	44.4%	39.0%	41.8%	41.8%	32.6%	47.2%	44.4%	39.0%	41.8%
Both good and bad	1192	378	126	180	318	112	78	378	126	180	318	112	78
	40.1%	41.4%	41.0%	35.9%	40.2%	43.2%	39.8%	41.4%	41.0%	35.9%	40.2%	43.2%	39.8%
Don't know	153	45	17	28	47	6	10	45	17	28	47	6	10
	5.2%	4.9%	5.5%	5.6%	5.9%	2.3%	5.1%	4.9%	5.5%	5.6%	5.9%	2.3%	5.1%

political_attention
Likelihood of voting in EU referendum
And on a scale of zero to ten, where zero means certain NOT to vote and ten means absolutely certain to vote, how likely are you to vote in the EU referendum?

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
0 - Pay no attention	197	52	27	31	57	15	15	52	27	31	57	15	15
	6.6%	5.7%	8.8%	6.2%	7.2%	5.8%	7.7%	5.7%	8.8%	6.2%	7.2%	5.8%	7.7%
1	88	35	4	10	28	6	5	35	4	10	28	6	5
	3.0%	3.8%	1.3%	2.0%	3.5%	2.3%	2.6%	3.8%	1.3%	2.0%	3.5%	2.3%	2.6%
2	140	43	14	16	46	14	7	43	14	16	46	14	7
	4.7%	4.7%	4.6%	3.2%	5.8%	5.4%	3.6%	4.7%	4.6%	3.2%	5.8%	5.4%	3.6%
3	186	60	16	30	56	15	9	60	16	30	56	15	9
	6.3%	6.6%	5.2%	6.0%	7.1%	5.8%	4.6%	6.6%	5.2%	6.0%	7.1%	5.8%	4.6%
4	173	57	14	24	46	19	13	57	14	24	46	19	13
	5.8%	6.2%	4.6%	4.8%	5.8%	7.3%	6.6%	6.2%	4.6%	4.8%	5.8%	7.3%	6.6%
5	507	142	52	104	131	39	39	142	52	104	131	39	39
	17.1%	15.6%	16.9%	20.7%	16.5%	15.1%	19.9%	15.6%	16.9%	20.7%	16.5%	15.1%	19.9%
6	427	136	46	71	102	43	29	136	46	71	102	43	29
	14.4%	14.9%	15.0%	14.1%	12.9%	16.6%	14.8%	14.9%	15.0%	14.1%	12.9%	16.6%	14.8%
7	492	168	52	63	123	55	31	168	52	63	123	55	31
	16.6%	18.4%	16.9%	12.5%	15.5%	21.2%	15.8%	18.4%	16.9%	12.5%	15.5%	21.2%	15.8%
8	408	124	35	72	122	27	28	124	35	72	122	27	28
	13.7%	13.6%	11.4%	14.3%	15.4%	10.4%	14.3%	13.6%	11.4%	14.3%	15.4%	10.4%	14.3%
9	111	36	15	26	21	9	4	36	15	26	21	9	4
	3.7%	3.9%	4.9%	5.2%	2.7%	3.5%	2.0%	3.9%	4.9%	5.2%	2.7%	3.5%	2.0%
10 - Pay a great deal of attention	240	60	32	55	60	17	16	60	32	55	60	17	16
	8.1%	6.6%	10.4%	11.0%	7.6%	6.6%	8.2%	6.6%	10.4%	11.0%	7.6%	6.6%	8.2%

PhoneResponse_Landline
Phone answering - landline
How often, if ever, do you answer phone calls to your landline telephone? Do you always answer, mostly answer, mostly do not answer, or never answer.

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Always answer	528	179	50	83	146	44	26	179	50	83	146	44	26
	17.8%	19.6%	16.3%	16.5%	18.4%	17.0%	13.3%	19.6%	16.3%	16.5%	18.4%	17.0%	13.3%
Mostly answer	702	234	72	109	177	63	47	234	72	109	177	63	47
	23.6%	25.6%	23.5%	21.7%	22.3%	24.3%	24.0%	25.6%	23.5%	21.7%	22.3%	24.3%	24.0%
Mostly do not answer	425	149	40	63	122	30	21	149	40	63	122	30	21
	14.3%	16.3%	13.0%	12.5%	15.4%	11.6%	10.7%	16.3%	13.0%	12.5%	15.4%	11.6%	10.7%
Never answer	229	49	22	28	85	29	16	49	22	28	85	29	16
	7.7%	5.4%	7.2%	5.6%	10.7%	11.2%	8.2%	5.4%	7.2%	5.6%	10.7%	11.2%	8.2%
Do not have a landline telephone	330	97	56	49	91	21	16	97	56	49	91	21	16
	11.1%	10.6%	18.2%	9.8%	11.5%	8.1%	8.2%	10.6%	18.2%	9.8%	11.5%	8.1%	8.2%
Don't know	30	10	5	8	5	1	1	10	5	8	5	1	1
	1.0%	1.1%	1.6%	1.6%	0.6%	0.4%	0.5%	1.1%	1.6%	1.6%	0.6%	0.4%	0.5%

PhoneResponse_Mobile
Phone answering - mobile
And how often, if ever, do you answer phone calls from telephone numbers you do not recognise on your mobile phone? Do you always answer, mostly answer, mostly do not answer, or never answer.

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Always answer	286	78	37	61	60	24	26	78	37	61	60	24	26
	9.6%	8.5%	12.1%	12.2%	7.6%	9.3%	13.3%	8.5%	12.1%	12.2%	7.6%	9.3%	13.3%
Mostly answer	660	217	90	89	158	61	45	217	90	89	158	61	45
	22.2%	23.8%	29.3%	17.7%	19.9%	23.6%	23.0%	23.8%	29.3%	17.7%	19.9%	23.6%	23.0%
Mostly do not answer	826	279	79	158	194	76	40	279	79	158	194	76	40
	27.8%	30.6%	25.7%	31.5%	24.5%	29.3%	20.4%	30.6%	25.7%	31.5%	24.5%	29.3%	20.4%
Never answer	759	230	64	141	194	78	52	230	64	141	194	78	52
	25.6%	25.2%	20.8%	28.1%	24.5%	30.1%	26.5%	25.2%	20.8%	28.1%	24.5%	30.1%	26.5%
Do not have a mobile phone	122	41	10	26	37	2	6	41	10	26	37	2	6
	4.1%	4.5%	3.3%	5.2%	4.7%	0.8%	3.1%	4.5%	3.3%	5.2%	4.7%	0.8%	3.1%
Don't know	45	14	6	7	11	3	4	14	6	7	11	3	4
	1.5%	1.5%	2.0%	1.4%	1.4%	1.2%	2.0%	1.5%	2.0%	1.4%	1.4%	1.2%	2.0%

Age_Gender
Age and Gender
Age and Gender

	All	South	London	Midlands	North	Scotland	Wales	South	London	Midlands	North	Scotland	Wales
Base:	2969	913	307	502	792	259	196	913	307	502	792	259	196
Male 18-24	153	37	16	17	58	16	9	37	16	17	58	16	9
	5.2%	4.1%	5.2%	3.4%	7.3%	6.2%	4.6%	4.1%	5.2%	3.4%	7.3%	6.2%	4.6%
Male 25-49	581	154	71	73	164	58	61	154	71	73	164	58	61
	19.6%	16.9%	23.1%	14.5%	20.7%	22.4%	31.1%	16.9%	23.1%	14.5%	20.7%	22.4%	31.1%
Male 50-64	355	120	35	51	88	36	25	120	35	51	88	36	25
	12.0%	13.1%	11.4%	10.2%	11.1%	13.9%	12.8%	13.1%	11.4%	10.2%	11.1%	13.9%	12.8%
Male 65+	355	97	33	91	96	15	23	97	33	91	96	15	23
	12.0%	10.6%	10.7%	18.1%	12.1%	5.8%	11.7%	10.6%	10.7%	18.1%	12.1%	5.8%	11.7%
Female 18-24	158	41	18	22	60	14	3	41	18	22	60	14	3
	5.3%	4.5%	5.9%	4.4%	7.6%	5.4%	1.5%	4.5%	5.9%	4.4%	7.6%	5.4%	1.5%
Female 25-49	555	206	76	67	131	42	33	206	76	67	131	42	33
	18.7%	22.6%	24.8%	13.3%	16.5%	16.2%	16.8%	22.6%	24.8%	13.3%	16.5%	16.2%	16.8%
Female 50-64	367	129	35	52	82	44	25	129	35	52	82	44	25
	12.4%	14.1%	11.4%	10.4%	10.4%	17.0%	12.8%	14.1%	11.4%	10.4%	10.4%	17.0%	12.8%
Female 65+	445	129	23	129	113	34	17	129	23	129	113	34	17
	15.0%	14.1%	7.5%	25.7%	14.3%	13.1%	8.7%	14.1%	7.5%	25.7%	14.3%	13.1%	8.7%